SMART Objectives to OKRs Converter
Transform your goals from SMART objectives to actionable OKRs with this intelligent tool. Get guidance, examples, and validation for effective goal setting.
Understanding SMART Objectives and OKRs
SMART is a framework for setting effective goals that are: SpecificClearly defined and unambiguous, MeasurableQuantifiable with concrete criteria, AchievableRealistic and attainable, RelevantAligned with broader objectives, and Time-boundWith a clear deadline.
OKRs (Objectives and Key Results) is a goal-setting framework used by organizations to define objectives and track outcomes. An Objective is a qualitative goal, and Key Results are quantitative measures that define achievement of that objective.
Enter Your SMART Objective
Enter a SMART objective below. The tool will analyze it and help you convert it to OKRs.
Generated OKRs
Based on your SMART objective, here are the generated Objectives and Key Results:
Your OKRs will appear here after conversion.
Try entering a SMART objective or using one of the examples below.
Examples & Practice
Marketing: Increase Website Traffic
SMART Objective: Increase organic website traffic by 40% within the next 6 months through content marketing and SEO optimization.
Converted OKRs:
Product Development: App Performance
SMART Objective: Reduce app crash rate by 50% and improve user rating from 3.8 to 4.3 stars within the next quarter.
Converted OKRs:
Personal Development: Skill Improvement
SMART Objective: Complete an advanced data analytics certification and apply learned skills to improve departmental reporting efficiency by 25% within 8 months.
Converted OKRs:
SMART Objective Practice Quiz
Evaluate whether these objectives are SMART and convert them to OKRs:
1. “Improve customer satisfaction”
2. “Launch the new product in Q3 and achieve $500,000 in sales by year-end”
3. “Make our website better”






