SMART Objectives to OKRs Converter
Transform your goals from SMART objectives to actionable OKRs with this intelligent tool. Get guidance, examples, and validation for effective goal setting.
Understanding SMART Objectives and OKRs
SMART is a framework for setting effective goals that are: SpecificClearly defined and unambiguous, MeasurableQuantifiable with concrete criteria, AchievableRealistic and attainable, RelevantAligned with broader objectives, and Time-boundWith a clear deadline.
OKRs (Objectives and Key Results) is a goal-setting framework used by organizations to define objectives and track outcomes. An Objective is a qualitative goal, and Key Results are quantitative measures that define achievement of that objective.
S
Specific
Clear and unambiguous
M
Measurable
Quantifiable with metrics
A
Achievable
Realistic and attainable
R
Relevant
Aligned with broader goals
T
Time-bound
With a clear deadline
Enter Your SMART Objective
Enter a SMART objective below. The tool will analyze it and help you convert it to OKRs.
SMART Score:
0/5
Generated OKRs
Based on your SMART objective, here are the generated Objectives and Key Results:
Your OKRs will appear here after conversion.
Try entering a SMART objective or using one of the examples below.
Examples & Practice
Marketing: Increase Website Traffic
SMART Objective: Increase organic website traffic by 40% within the next 6 months through content marketing and SEO optimization.
Converted OKRs:
Objective: Boost organic website visibility and traffic
KR1: Increase organic traffic from 50,000 to 70,000 monthly visitors (40% growth)
KR2: Achieve first-page Google rankings for 15 new target keywords
KR3: Publish 24 high-quality SEO-optimized blog posts (4 per month)
KR4: Improve average page load speed from 3.2s to 2.1s
Product Development: App Performance
SMART Objective: Reduce app crash rate by 50% and improve user rating from 3.8 to 4.3 stars within the next quarter.
Converted OKRs:
Objective: Enhance app stability and user satisfaction
KR1: Decrease crash rate from 2.1% to 1.05% (50% improvement)
KR2: Increase App Store rating from 3.8 to 4.3 stars
KR3: Reduce app load time by 30% (from 4s to 2.8s)
KR4: Resolve 90% of high-priority bugs reported in the last 60 days
Personal Development: Skill Improvement
SMART Objective: Complete an advanced data analytics certification and apply learned skills to improve departmental reporting efficiency by 25% within 8 months.
Converted OKRs:
Objective: Master data analytics to enhance reporting capabilities
KR1: Complete the ‘Advanced Data Analytics’ certification with a score of 90% or higher
KR2: Reduce monthly reporting time from 40 to 30 hours (25% improvement)
KR3: Implement 3 new data visualization dashboards for the team
KR4: Receive positive feedback from at least 5 team members on improved report clarity
SMART Objective Practice Quiz
Evaluate whether these objectives are SMART and convert them to OKRs:
1. “Improve customer satisfaction”
2. “Launch the new product in Q3 and achieve $500,000 in sales by year-end”
3. “Make our website better”
